Topics, as DuckDuckGo argues, surveil user activity and share their information with different parties. Google FLEDGE Also Received Its Fair Share of Criticism They said that this is because Google Chrome will be able to surveil users automatically. As of press time, the feature is still being tested out by search engine on a limited scale.Īccording to DuckDuckGo, they disagree with the arguments regarding Google Topics being a less invasive ad targeting procedure. Google's brand new ad tech also received criticism from DuckDuckGo. Google's New Ad Targeting Method Will Surveil Users Automatically The Privacy Sandbox update, however, was met with a lot of regulator and privacy advocate scrutiy according to MarTech and. Targeting and tracking users is something Google does in order to better its online ads campaigns. Users can also go to Chrome settings in order to disable the "Privacy Sandbox." The new Google initiative is the company's way of arguing that they are more privacy-focused while still tracking and targetting users. Privacy Sandbox was Met with Scrutiny by Regulators and Privacy Advocates
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